We use cookies to provide essential features and services. By using our website you agree to our use of cookies .

×

COVID-19 Response at Fishpond

Read what we're doing...

Everything I Know about Marketing I Learned from Google
By

Rating

Product Description
Product Details

Table of Contents

Table of Contents
Chapter 1 Relevancy Rules
Chapter 2 Tap the Wisdom of Crowds
Chapter 3 Keep it Simple, Stupid
Chapter 4 Mindset Matters
Chapter 5 Be Where Your Audience Is
Chapter 6 Don't Interrupt
Chapter 7 Act Like Content
Chapter 8 Test Everything
Chapter 9 Track Everything
Chapter 10 Let the Data Decide
Chapter 11 Brands Can Be Answers
Chapter 12 Your Unique Selling Proposition is Critical
Chapter 13 Your Competition is Broader Than You Think
Chapter 14 You Can Learn a Lot From a Query
Chapter 15 Sex Sells
Chapter 16 Altruism Sells
Chapter 17 Show Off Your Assets
Chapter 18 The More Shelf Space the Better
Chapter 19 Make Your Company a Great Story
Chapter 20 Don't Rely on Search Engine Marketing Alone
Chapter 21 Future-Proofing

About the Author

Aaron Goldman is Chief Marketing Officer at Kenshoo, where he puts lessons learned from Google to good use through global technology solutions for managing online advertising. Goldman lives in Chicago.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books » Business » Marketing » Research
Home » Books » Business » Marketing » Direct
People also searched for
Item ships from and is sold by Fishpond World Ltd.
Back to top