Contents: Preface. Introduction. What Is Evolutionary Psychology? Consumer Research Domain-General Proximate-Level Theorizing. Consumption Darwinian Modules. Advertising Content and Media Effects Mirrors of Human Nature. Darwinian Roots of Cultural Products. Darwinian Roots of Darkside Consumption. Benefits of Darwinizing Consumer Research. Concluding Remarks.
Gad Saad
"The key features of this book are (1) it introduces an
evolutionary psychological perspective on consumerism and marketing
(2) it provides an overview of some robust themes that account for
systematic patterning of consumer preferences, and (3) it offers a
synthetic approach to the study and understanding of consumer
behavior. The book will be the first of its kind and will inspire
new directions in consumer research." - Margo Wilson, Department of
Psychology, McMaster University"Gad Saad has shown me that
evolutionary psychology and consumer behavior is a very interesting
subject and one I think many people will find interesting-even
exciting. The author has an excellent knowledge of the literature
on evolutionary psychology and its interpretations. He does a fine
job of applying it to the area of consumer behavior. I think it
could have an important impact on the advertising industry." -
Charles Crawford, Emeritus Professor of Psychology, Simon Fraser
University
'Saad's book The Evolutionary Bases of Consumption is aimed at
academic researchers studying aspects of consumer psychology,
students and practitioners in advertising or marketing, or
nonconsumer psychologists who enjoy interdisciplinary research. The
book suggests that there is broad applicability of Darwinian
principles to the study of consumer behavior... It is the first
book of its kind.' - Jill M. Sundie, PsycCRITIQUES"The key features
of this book are (1) it introduces an evolutionary psychological
perspective on consumerism and marketing (2) it provides an
overview of some robust themes that account for systematic
patterning of consumer preferences, and (3) it offers a synthetic
approach to the study and understanding of consumer behavior. The
book will be the first of its kind and will inspire new directions
in consumer research." - Margo Wilson, Department of Psychology,
McMaster University"Gad Saad has shown me that evolutionary
psychology and consumer behavior is a very interesting subject and
one I think many people will find interesting-even exciting. The
author has an excellent knowledge of the literature on evolutionary
psychology and its interpretations. He does a fine job of applying
it to the area of consumer behavior. I think it could have an
important impact on the advertising industry." - Charles Crawford,
Emeritus Professor of Psychology, Simon Fraser University
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