Introduction.- Sample size, mean, standard deviation, standard error of the mean.- Random number generator.- Confidence interval about the mean using the TINV function and hypothesis testing.- One-group t-test for the mean.- Two-group t-test of the difference of the means for independent groups.- Correlation and simple linear regression.- Multiple correlation and multiple regression.- One-way analysis of variance (ANOVA).- Appendix A.- Appendix B.- Appendix C.- Appendix D.- Appendix E.- Index.
At the beginning of his academic career, Prof. Quirk spent six years in educational research at The American Institutes for Research and Educational Testing Service. He then taught Social Psychology, Educational Psychology, General Psychology, Marketing, Management, and Accounting at Principia College, and is currently a Professor of Marketing in the George Herbert Walker School of Business & Technology at Webster University based in St. Louis, Missouri (USA) where he teaches Marketing Statistics, Marketing Research, and Pricing Strategies. He has written 60+ textbook supplements in Marketing and Management, published 20+ articles in professional journals, and presented 20+ papers at professional meetings. He holds a B.S. in Mathematics from John Carroll University, both an M.A. in Education and a Ph.D. in Educational Psychology from Stanford University, and an M.B.A. from The University of Missouri-St. Louis.
Meghan Quirk holds both a Ph.D. in Biological Education and an M.A. in Biological Sciences from the University of Northern Colorado (UNC) and a B.A. in Biology and Religion at Principia College in Elsah, Illinois. She has done research on food web dynamics at Wind Cave National Park in South Dakota and research in agro-ecology in Southern Belize. She has co-authored an article on shortgrass steppe ecosystems in Photochemistry & Photobiology and has presented papers at the Shortgrass Steppe Symposium in Fort Collins, Colorado, the Long-term Ecological Research All Scientists Meeting in Estes Park, Colorado, and participated in the NSF Site Review of the Shortgrass Steppe Long Term Ecological Research in Nunn, Colorado. She is a National Science Foundation Fellow GK-12, and currently teaches science in Bailey, Colorado.
Howard Horton holds an MS in Biological Sciences from the University of Northern Colorado (UNC) and a BS in Biological Sciences from Mesa State College. He has worked on research projects in Pawnee National Grasslands, Rocky Mountain National Park, Long Term Ecological Research at Toolik Lake, Alaska, and Wind Cave, South Dakota. He has co-authored articles in The International Journal of Speleology and The Journal of Cave and Karst Studies. He was a National Science Foundation Fellow GK-12 and a District Wildlife Manager with the Colorado Division of Parks and Wildlife. He is currently the Angler Outreach Coordinator with the Colorado Parks and Wildlife (USA).
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