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Executive Economics
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Table of Contents

Preface

1. Cost, Value, Price: Three Pillars of Profit

2. Hidden Costs

3. Tradeoffs: Pain versus Gain

4. Do You Know Where Your Costs Are?

5. People, Knowledge, and/or Machines

6. From Volume to Variety

7. Racing Down the Learning Curve

8. Markets and Demand: How to Listen to Your Customer

9. Calculated Risks

10. Competing by Cooperating

Notes

Acknowledgments

Index

About the Author

Shlomo Maital lives and teaches in Israel, and has a seasonal appointment as Visiting Professor at MIT's Sloan School of Management. He is author of Minds, Money and Markets: Psychological Foundations of Economic Behavior (1982) and Economic Games People Play (1984).

Reviews

A. George Schillinger Polytechnic University Shlomo Maital brings economics to life, and leaves executives with insights and decision tools that would be difficult to acquire as rapidly and with as much pleasure elsewhere. He does this in part by using a wealth of striking and instructive historical examples to make his concepts clear.
Charles B. Housen CEO, Erving Industries, Inc. Maital has forced me back to my undergraduate days where my economics studies dominated, but I now realize how important those theories are to making my decisions successful. "Executive Economics" is refreshing and supportive of important executive decision-making techniques and I recommend it as an excellent economic primer.
Lester C. Thurlow For almost a decade, Shlomo Maital has been a superb teacher in MIT's executive education program. Anyone reading this book will also give him superb ratings. The reading is fun, the information is accessible, and the reader will go away both wiser and a better business person.

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