Introduction 1
Context 13
Thinking about Design 16
Thinking about Business 38
Thinking about Change 50
Thinking about Experience Design 62
Frameworks and Tools 85
Brand Frameworks and Tools 88
Product/Service Frameworks and Tools 102
Customer Journey Framework 132
Putting It Together 166
Moving Forward 173
Getting Business to Act on Experience Design 178
Working with Vendors 196
Final Thoughts 209
Notes 213
Acknowledgments 219
Index 223
Patrick Newbery is the Chief Strategy Officer of Method, Inc. He uses his experience with strategy, brand, innovation, and design to develop the tools and frameworks that the company uses to shape client engagements. He lives in Berkeley and spends much of his free time trying to keep up with his two children. Kevin Farnham is the Chief Executive Officer of Method, Inc., where he is responsible for company strategy, global recruiting, and business development. His passion is for helping companies create truly great brands, products, and services through design. Over the course of the past two decades, he has worked directly with business leaders from companies such as Apple, BBC, Microsoft, MoMA, Nike, Google, and TED Conferences.
|
Ask a Question About this Product More... |
|
