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The Experience Economy, With a New Preface by the Authors


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About the Author

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity: What Consumers Really Want. Pine, who also wrote Mass Customization: The New Frontier in Business Competition, is a Senior Fellow with the Design Futures Council and a Lecturer in Columbia University's Master's Program in Technology Management. Gilmore is an Assistant Professor of Design and Innovation at the Weatherhead School of Management at Case Western Reserve University and a Batten Fellow at the University of Virginia's Darden School of Business.You can visit the authors at:


Praise for The Experience Economy:"A brilliant, absolutely original book." -- Tom Peters, coauthor, In Search of Excellence"One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first." -- Tom Kelley, Partner, IDEO"A provocative argument." -- Fast Company"A wise, deep, and enlightening book." -- The Globe and Mail"Joseph Pine and James Gilmore captured . . . the most compelling expression of consumer culture in the twenty-first century." -- Psychology Today"A good look at how every business is morphing into show business . . . Just creating a product and waiting for the world to come to your door is not going to cut it." -- Wired

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