B. Joseph Pine II and James H. Gilmore are cofounders of
Strategic Horizons LLP, an Ohio-based thinking studio dedicated to
helping enterprises conceive and design new ways of adding value to
their economic offerings. They are coauthors of Authenticity:
What Consumers Really Want. Pine, who also wrote Mass
Customization: The New Frontier in Business Competition, is a
Senior Fellow with the Design Futures Council and a Lecturer in
Columbia University's Master's Program in Technology Management.
Gilmore is an Assistant Professor of Design and Innovation at the
Weatherhead School of Management at Case Western Reserve University
and a Batten Fellow at the University of Virginia's Darden School
of Business.You can visit the authors at:
strategichorizons.com/
linkedin.com/in/joepine
en.wikipedia.org/wiki/B._Joseph_Pine_II
Praise for The Experience Economy:"A brilliant, absolutely original book." -- Tom Peters, coauthor, In Search of Excellence"One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first." -- Tom Kelley, Partner, IDEO"A provocative argument." -- Fast Company"A wise, deep, and enlightening book." -- The Globe and Mail"Joseph Pine and James Gilmore captured . . . the most compelling expression of consumer culture in the twenty-first century." -- Psychology Today"A good look at how every business is morphing into show business . . . Just creating a product and waiting for the world to come to your door is not going to cut it." -- Wired
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