Reviews

""Exploiting Chaos" is a rousing battle cry for the kind of creative, risky thinking that is most needed in times of change and disorder. Whether you''re a CEO trying to stay ahead of the curve, a daydreaming teenager, or a wannabe trailblazer, this bold guide is the shake-up you need to check your assumptions, get inspired, and turn business-as-usual totally upside down." -- Daniel H. Pink, author of "A Whole New Mind" and "The Adventures of Johnny Bunko" oJeremy is a walking, talking, breathing trend, a living example of what happens when you take your own advice. With his ideas, you might catch an ideavirus." uSeth Godin, author of "Tribes" oRebellious and seductive, EXPLOITING CHAOS is a love potion for relentlessly creative souls looking to break boundaries, ignite customer passion and start a revolution.o -Kevin Roberts, CEO of Saatchi & Saatchi, Author of "Lovemarks" oEXPLOITING CHAOS is the quintessential road map for all those who seek opportunity in times of change. Gutsche vividly explores how remarkable companies have risen from chaos, and he provides a toolkit that managers can use to foster a culture of innovation, create great products and services, and change the world.o uGuy Kawasaki, Co-founder of AllTop, Author of "Reality Check " oTrendspotting is art and science and Jeremy has mastered both in "Exploiting Chaos," the cutting edge as we contemplate what''s next for brands, commerce, and consumerism.o uMarian Salzman, Futurist, Author, CMO of Porter Novelli oJeremy Gutsche has always been a trend guru, with his finger on the pulse of whatAEs hot, hip and absolutely worth talking about. With "Exploiting Chaos" heAEs written a trend-setting tome of innovation thatAEs a pleasure to flip through and even more fun to actually read cover to cover. Not surprisingly, itAEs hot, hip and absolutely worth talking about.o uDave Balter, CEO BzzAgent, Author of "The Word of Mouth Manual" oW