Contents: Preface. Development of Mass Media and Social Change. Process and Functions. Political Systems: Nations and Cultures. Economic Realities: Ownership and Control. Legal Concerns: Rights and Responsibilities. Audiences: Use of Mass Media. Impact: Effects of Mass Media. Newspapers. Books, Magazines, and Newsletters. Motion Pictures. Radio and Sound Recordings. Television. Advertising. Public Relations, Public Opinion, and Mass Media. The Internet and the Future of Mass Media.
Ray A Hiebert, Sheila Gibbons
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