Table of Contents

Chapter 1 Introducing strategyPart I THE STRATEGIC POSITIONIntroduction to Part IChapter 2 The environmentChapter 3 Strategic capabilitiesChapter 4 Strategic purposeChapter 5 Culture and strategyCommentary on Part I The Strategic PositionPart II STRATEGIC CHOICESIntroduction to Part IIChapter 6 Business strategyChapter 7 Corporate strategy and diversificationChapter 8 International strategyChapter 9 Innovation and entrepreneurshipChapter 10 Mergers, acquisitions and alliancesCommentary on Part II Strategic ChoicesPart III STRATEGY IN ACTIONIntroduction to Part IIIChapter 11 Evaluating strategiesChapter 12 Strategy development processesChapter 13 Organising for successChapter 14 Leading strategic changeChapter 15 The practice of strategyCommentary on Part III Strategy in ActionCASE STUDIES The LEGO Group: adopting a strategic approach

The global pharmaceutical industry: in the land of shrinking giants

Vodafone: developing communications strategy in the UK market

Global forces and the Western European brewing industry

A source of cheap energy or a source of problems - the potential benefits and costs of shale gas

H&M in fast fashion: continued success?

The Formula 1 constructors: capabilities for success

Integration of a Corporate Social Responsibility programme in Coloplast

Manchester United FC: still successful despite new threats

Pierre Fabre: culture and the challenges of internationalisation

Adnams - a living company

Ryanair: the low fares airline - future directions?

Marks and Spencer: is this as good as it gets?

Hotel du Vin: strategic entrepreneurship and innovative continuity in the boutique hotel sector

Going for growth: Teva's global strategy

CRH plc: dimensions of successful corporate strategy

SABMiller: from strength to strength

The internationalisation of Tesco - new frontiers and new problems

Gridsum and the Microsoft partner ecosystem: engaging in China and beyond?

Severstal: growth strategies in a Russian steel company

FeedHenry - innovating in the cloud

Flight Centre Limited

Strategic leadership and innovation at Apple, Inc.

The acquisition of Cadbury PLC by Kraft Foods, 2010

Gazprom and NIS: the oil and gas industry in Serbia

International HIV/AIDS Alliance (B): a strategy for 2020

The Mexican narco-trafficking problem

Dancing with the mouse: a strategic metamorphosis at Ocean Park, Hong Kong

GMB: strategic leadership in a trade union

Academies and Free Schools

Paul Polman and the revitalisation of Unilever

LEAX: managing growth in a volatile world

Changing tracks at Babcock Rail

In the boardroom at HomeCo

QR National - Aurizon

Index of namesGeneral indexAcknowledgements

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