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Eyes Wide Open


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About the Author

Noreena Hertz is a best-selling author and academic, described by The Observer as `one of the world's leading thinkers'. She has provided keynote addresses at TED and the World Economic Forum, advises a range of major corporations and is Associate Director of the Centre for International Business and Management, University of Cambridge.


`A practical guide to critical thinking in the digital age that is as useful for students as it is for CEOs ... Most books of this type urge us to do what they say and everything will be fine. Hertz's is an antidote to this kind of thinking.' Daisy Goodwin, The Sunday Times

`Hertz is a bestselling author who also advises prime ministers, heads of companies and international organisations such as the World Bank. Her aim is to alert us to myriad ways in which irrational factors influence our decisions.' Toby Young, Mail on Sunday

`Noreena Hertz has written perceptive books about the growth of global capitalism and international debt. Now she's turned her attention to the information age with "Eyes Wide Open" ... She's right on the money with a directive that we should become 'challengers' of so-called expert advice.' Janet Street Porter, Independent

`A brilliant writer ... and formidable researcher.' Times Higher Education Supplement

`"Eyes Wide Open" is comprehensive - it covers everything from the use and abuse of statistics and numerical techniques (including a depressing reminder that most of our political leaders can barely count) to the need to be qualitative in our decisions.' Management Today

'A wise, witty and inspirational guide to decision-making' Simon Sebag Montefiore, author of `Jerusalem: The Biography'

`Helps you to survive the digital deluge... It's provocative, helpful and funny' Martha Lane Fox

`Provides great insights into how we make decisions and how we should be making them. It brilliantly combines academic research with a very pragmatic and helpful approach' - Michael Lynton, CEO of Sony Entertainment, Inc.

'Witty, well-researched and practical ... an invaluable guide for anyone facing tough decisions in today's complex world' Dominic Barton, Global CEO of McKinsey & Co.

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