Introduction. Part I: Getting Started with Facebook Advertising.
Chapter 1: Profi ting from the Facebook Revolution.
Chapter 2: Setting Up Your Facebook Account.Part II: Launching Your Facebook Advertising Campaign.
Chapter 3: Matching Your Ads to Your Marketing Strategy.
Chapter 4: Buying Strategies.
Chapter 5: Understanding the Types of Ad Campaigns.
Chapter 6: Getting Set to Implement and Measure Results.Part III: Managing Your Facebook Advertising Campaigns.
Chapter 7: Creating Pages for Your Campaign.
Chapter 8: Testing and Optimizing Your Ad Campaign.
Chapter 9: Tracking Conversions to Sales.Part IV: Minding Your Metrics.
Chapter 10: Checking Out the Data.
Chapter 11: Creating Reports.
Chapter 12: Extending the Facebook Experience.Part V: The Part of Tens.
Chapter 13: Ten Facebook Page Promotion Techniques (Besides Ads).
Chapter 14: Ten (or So) Facebook Ads Beginner Mistakes.
Chapter 15: Ten Nontraditional Facebook Ad Campaigns.
Chapter 16: Ten Resources for Facebook Advertisers.Index.
Paul Dunay is a marketing expert who was among BtoB Magazine's Top 25 BtoB Marketers of the Year in 2009. Richard Krueger is a frequently quoted authority on social media marketing. Joel Elad is the author of LinkedIn For Dummies and coauthor of Starting an Online Business All-in-One For Dummies.