Table of Contents

Introduction. Part I: Getting Started with Facebook Advertising.

Chapter 1: Profi ting from the Facebook Revolution.

Chapter 2: Setting Up Your Facebook Account.

Part II: Launching Your Facebook Advertising Campaign.

Chapter 3: Matching Your Ads to Your Marketing Strategy.

Chapter 4: Buying Strategies.

Chapter 5: Understanding the Types of Ad Campaigns.

Chapter 6: Getting Set to Implement and Measure Results.

Part III: Managing Your Facebook Advertising Campaigns.

Chapter 7: Creating Pages for Your Campaign.

Chapter 8: Testing and Optimizing Your Ad Campaign.

Chapter 9: Tracking Conversions to Sales.

Part IV: Minding Your Metrics.

Chapter 10: Checking Out the Data.

Chapter 11: Creating Reports.

Chapter 12: Extending the Facebook Experience.

Part V: The Part of Tens.

Chapter 13: Ten Facebook Page Promotion Techniques (Besides Ads).

Chapter 14: Ten (or So) Facebook Ads Beginner Mistakes.

Chapter 15: Ten Nontraditional Facebook Ad Campaigns.

Chapter 16: Ten Resources for Facebook Advertisers.

Index.

About the Author

Paul Dunay is a marketing expert who was among BtoB Magazine's Top 25 BtoB Marketers of the Year in 2009. Richard Krueger is a frequently quoted authority on social media marketing. Joel Elad is the author of LinkedIn For Dummies and coauthor of Starting an Online Business All-in-One For Dummies.