Table of Contents

Contents: Preface. Part I: Setting the Stage and Context.B.M. Young, Introduction. T. Tarpley, The Future of Televisual Media. Part II: Instructional/Educational Televisual Media.R. Moss, A Short History of the Window on the World. V. Crane, M. Chen, Content Development of Children's Media. J.H. Lee, A.C. Huston, Educational Televisual Media Effects. J.K. Asamen, G.L. Berry, The Multicultural Worldview of Children Through the Lens of Television. S.M. Fisch, Challenges for the Future of Educational Media. Part III: Entertainment Televisual Media.J.P. Murray, The Violent Face of Television: Research and Discussion. E. Scharrer, G. Comstock, Entertainment Televisual Media: Content Patterns and Themes. J.A. Bryant, J. Bryant, Effects of Entertainment Televisual Media on Children. L.R. Huesmann, M.M. Skoric, Regulating Media Violence: Why, How, and by Whom? P. Vorderer, U. Ritterfeld, Children's Future Programming and Media Use Between Entertainment and Education. Part IV: Selling Televisual Media.M.D. Johnson, B.M. Young, Advertising History of Televisual Media. D. Kunkel, M. McIlrath, Message Content in Advertising to Children. S.L. Smith, C. Atkin, Television Advertising and Children: Examining the Intended and Unintended Effects. B.M. Young, Issues and Politics of Televisual Advertising and Children. S.L. Calvert, Future Faces of Selling to Children. Part V: At Closing Curtain.E.L. Palmer, Realities and Challenges in the Rapidly Changing Televisual Media Landscape.

About the Author

Edward L. Palmer (Edited by) ,  Brian M. Young (Edited by