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Facing the Other Way
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About the Author

Martin Aston has been writing about and reviewing music since 1984. He has a particularly deep appreciation for the independent music scene. He is the author of two previous books: Pulp (MacMillan, 1995) and Bjoerkgraphy (Simon & Schuster, 1996). `I've until now avoided writing more books as I enjoy occasionally leaving the house,' he says. `Writing Facing the Other Way: The Story Of 4AD has reminded me of this luxury. But it's been as compelling as it's been overwhelming, documenting not just a visionary record label, but an entire era, one that can never be seen again.'

Martin has also written for a variety of publications including MOJO, Q, Guardian, The Times, Attitude, Radio Times and BBC Music Online.

Reviews

`4AD get the lavish label history they deserve' - MOJO

`Aston has impressive access to some of rock's most reclusive figures' - Q

`The book is an exquisite reflection of 4AD itself-extravagant, atmospheric, and rich in texture and timbre.' - PITCHFORK

`Facing The Other Way represents one of the greatest stories to emerge from rock and roll's modern history' - DROWNED IN SOUND

`The conviction of Aston's storytelling blows dust off the needle so that those records and their often magical beauties are dragged out to be admired once again... Compelling stuff' - MOUTH MAGAZINE

'Martin Aston's 600-page chronicle is a suitable extravagant enterprise' - GUARDIAN

"A fanatically scholarly account of the definitive art-pop label of the 1980s." - THE TIMES LITERARY SUPPLEMENT

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