Martin Aston has been writing about and reviewing music since 1984. He has a particularly deep appreciation for the independent music scene. He is the author of two previous books: Pulp (MacMillan, 1995) and Bjoerkgraphy (Simon & Schuster, 1996). `I've until now avoided writing more books as I enjoy occasionally leaving the house,' he says. `Writing Facing the Other Way: The Story Of 4AD has reminded me of this luxury. But it's been as compelling as it's been overwhelming, documenting not just a visionary record label, but an entire era, one that can never be seen again.'
Martin has also written for a variety of publications including MOJO, Q, Guardian, The Times, Attitude, Radio Times and BBC Music Online.
`4AD get the lavish label history they deserve' - MOJO
`Aston has impressive access to some of rock's most reclusive figures' - Q
`The book is an exquisite reflection of 4AD itself-extravagant, atmospheric, and rich in texture and timbre.' - PITCHFORK
`Facing The Other Way represents one of the greatest stories to emerge from rock and roll's modern history' - DROWNED IN SOUND
`The conviction of Aston's storytelling blows dust off the needle so that those records and their often magical beauties are dragged out to be admired once again... Compelling stuff' - MOUTH MAGAZINE
'Martin Aston's 600-page chronicle is a suitable extravagant enterprise' - GUARDIAN
"A fanatically scholarly account of the definitive art-pop label of the 1980s." - THE TIMES LITERARY SUPPLEMENT