Introduction 1. The Fashion Buyer What is a Fashion Buyer? Fashion Buying Approaches Retail Environments and the Buyer Case Study: Kate Ruque, Fashion Buyer and Planner Interview: Kate Ruque Chapter 1 Summary 2. Sources of Buying Inspiration Buyers, Designers and Markets Market Research Profiling the Customer Trend Forecasting Case Study: Capsule Show Interview: Deidre Maloney, Co-founder Capsule Show Chapter 2 Summary 3. Suppliers, Sourcing and Communication The Buyer<>Supplier Relationship What is a Supply Chain? Managing the Supply Base Sourcing Issues Developing Product Categories and Selecting Lines Fabric Selection Fashion Lead Times and the Fashion Buying Cycle Selecting and Buying Garments Case Study: Feral Childe Interview: Alice Wu, Co-founder Feral Childe Chapter 3 Summary 4. Merchandise Planning What is Merchandise Planning? Developing the Initial Season Buying Plan Product Sampling and the Final Range Preparation Merchandise Pricing Risk and Range Issues Getting the Balance Right Case Study: Technology Interview: Oshana Pinto, PLM Product Manager, Gerber Technology Chapter 4 Summary 5. Trends in Fashion Buying Promotional Activities Technology Corporate Social Responsibility Case Study: Kristen Lucio, Fashion Entrepreneur Interview: Kristen Lucio Chapter 5 Summary Conclusion/ Appendix/ Glossary/ Student Resources/ Index/ Acknowledgements and Picture Credits
Fully updated with inspiring new imagery, the second edition of Fashion Buying explores what this key industry role entails in terms of the activities, processes and people involved, all from the perspective of the fashion buyer
David Shaw worked in fashion buying for over 20 years for some of the UK's largest fashion retailers. A pioneer of several of the first fashion buying courses, David is now an academic, consultant trainer and writer. Dimitri Koumbis is a fashion marketing and management professor at The Savannah College of Art and Design, USA. He previous worked in visual merchandising for more than 15 years for many fast-fashion retailers.
In five to-the-point chapters, Fashion Buying delivers all that is needed to know about becoming a buyer. It is at once detailed and efficient; a masterful little book that inevitably paves the way to a better understanding of the merchandising environment and the job of a fashion buyer. -- Susan N. Spencer, Merchandise Product Development and Merchandise Marketing Faculty, Fashion Institute of Design and Merchandising, USA