Fashion Entrepreneurship helps students develop the business concept, provides them with knowledge of basic business principles and guides them to write a retail business plan.
How to Use the CD-ROM and Text
Becoming a Fashion Retail Entrepreneur
Developing a Road Map for Success
Analyzing the Industry and Finding Customers
Identifying the Product and the Business Concept
Planning a Strategy to Open a Business
Finding the Right Location for the Business
Building a Business Using the Web
Reaching Customers and Driving Sales
Building a Team to Drive Success
Planning the Merchandise Assortment
Building the Financial Plan
Developing Operating and Control Systems
Fashion Entrepreneurship helps students develop the business concept, provides them with knowledge of basic business principles and guides them to write a retail business plan.
Michele M. Granger, PhD, ITAA, is a full professor in the
Fashion and Interior Design Department, College of Business
Administration, at Missouri State University, USA.
Tina M. Sterling is an entrepreneur and serves as a
consultant to businesses across the USA.
|
Ask a Question About this Product More... |
|
