Promotional Information

Fashion Entrepreneurship helps students develop the business concept, provides them with knowledge of basic business principles and guides them to write a retail business plan.

Table of Contents

How to Use the CD-ROM and Text Becoming a Fashion Retail Entrepreneur Developing a Road Map for Success Analyzing the Industry and Finding Customers Identifying the Product and the Business Concept Planning a Strategy to Open a Business Finding the Right Location for the Business Building a Business Using the Web Reaching Customers and Driving Sales Building a Team to Drive Success Planning the Merchandise Assortment Building the Financial Plan Developing Operating and Control Systems

Promotional Information

Fashion Entrepreneurship helps students develop the business concept, provides them with knowledge of basic business principles and guides them to write a retail business plan.

About the Author

Michele M. Granger, PhD, ITAA, is a full professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University, USA. Tina M. Sterling is an entrepreneur and serves as a consultant to businesses across the USA.