Table of Contents

ACKNOWLEDGEMENTS vii

DEDICATION ix

INTRODUCTION Fashion, Media, Promotion: The new black magic 1

CHAPTER ONE Scarlett O'Hara and the post-bellum New Look 31

CHAPTER TWO Audrey Hepburn and breakfast at Givenchy's 69

CHAPTER THREE Vivienne Westwood and Anglomania at the Met 105

CHAPTER FOUR Mary Quant and the JCPenney blockbuster 143

CHAPTER FIVE Paul Smith and the global shopping game 189

CONCLUSION Roland Barthes and the compassionate professionals 227

BIBLIOGRAPHY 243

INDEX 247

About the Author

Jayne Sheridan is a writer who teaches Fashion Communication at Huddersfield University. She studied with the cultural critic Antony Easthope at Manchester Metropolitan University, and has taught Media, Film, Journalism and Public Relations at Liverpool John Moores and Huddersfield Universities. As a Press and PR advisor she has been associated with Sotheby's, Saatchi's, Weber Shandwick, Henry Moore Sculpture Trust, Glastonbury Abbey, the BBC, Wolff Olins, Christie's, Agnews, and Dean Clough galleries.

Reviews

'deconstructs the fashion industry by looking at empire buildings, exploring fashion journalism and examining the way fashion adapts to and employs new media' . Metro, November 2011.