Lenses & Image Systems
Technical Concepts
Space
Movement
Focus
Flares
Distortion
Intangibles
Filmography
Gustavo Mercado is an award-winning independent filmmaker with well over a decade of experience as a writer, director, and cinematographer of narrative films. His first book in the Filmmaker’s Eye series, "The Filmmaker’s Eye: Learning and Breaking the Rules of Cinematic Composition", has been translated into French, Spanish, Chinese, Polish, Turkish, Portuguese, Japanese, and Korean, and is used by film programs at colleges and universities worldwide. He teaches cinematography, editing, screenwriting, and film production at Hunter College’s Film & Media Studies Department in New York City.
“For the new moviemaking generation, Language of the Lens can serve
as a reference point of how some of cinema’s greatest auteurs make
use of the lens, as well as a key for how to use the tool. After
reading Language of the Lens, moviemakers will be equipped with the
ultimate knowledge to command any lens, from an iPhone to the most
expensive glass money can buy.”- Sophie Jonsson, MovieMaker
Magazine”The Language of the Lens is a truly illuminating book,
inspiring for emerging filmmakers as well as veteran directors and
cinematographers. Mr. Mercado elevates our understanding of the
expressive power of artistic lensing and the incredible force of
creative filmmaking.”- John Inwood, Emmy nominated cinematographer
of Scrubs and The Unbreakable Kimmy Schmidt "The Language of the
Lens combines beautiful visual examples from a wide range of films
to explain the aesthetic and emotional connotations of lens
language. Understanding the technical and creative aspects of the
lens is essential for cinematographers and directors to punctuate
the thematic essence of the scene. A very useful visual reference,
this book is a must read for any aspiring filmmaker."- Jacqueline
B. Frost, Author of Cinematography for Directors and Professor,
California State University, Fullerton
“For the new moviemaking generation, Language of the Lens can serve
as a reference point of how some of cinema’s greatest auteurs make
use of the lens, as well as a key for how to use the tool. After
reading Language of the Lens, moviemakers will be equipped with the
ultimate knowledge to command any lens, from an iPhone to the most
expensive glass money can buy.”- Sophie Jonsson, MovieMaker
Magazine"The Language of the Lens is a truly illuminating book,
inspiring for emerging filmmakers as well as veteran directors and
cinematographers. Mr. Mercado elevates our understanding of the
expressive power of artistic lensing and the incredible force of
creative filmmaking.”- John Inwood, Emmy nominated cinematographer
of Scrubs and The Unbreakable Kimmy Schmidt "The Language of the
Lens combines beautiful visual examples from a wide range of films
to explain the aesthetic and emotional connotations of lens
language. Understanding the technical and creative aspects of the
lens is essential for cinematographers and directors to punctuate
the thematic essence of the scene. A very useful visual reference,
this book is a must read for any aspiring filmmaker."- Jacqueline
B. Frost, Author of Cinematography for Directors and Professor,
California State University, Fullerton
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