We use cookies to provide essential features and services. By using our website you agree to our use of cookies .

×

COVID-19 Response at Fishpond

Read what we're doing...

The Financial Times Essential Guide to Business Writing
By

Rating

Product Description
Product Details

Table of Contents

About the author Introduction part 1 Planning 1 Powerful business writing: Your objective 2 Proposition: The thin end of your wedge 3 Content: Interrogation & insight 4 Context: Audience & medium 5 Concept: Bringing your story to life 6 Essential Plan checklist part 2 Doing 7 Punctuation, grammar & usage 8 How to harness style & structure 9 How to craft that draft 10 How to win hearts & minds 11 How to be utterly fascinating 12 How to be irresistibly persuasive 13 Twenty-five quick wins 14 Essential Do checklist part 3 Reviewing 15 Perfect, prune & polish 16 Giving and getting feedback 17 Getting better 18 Essential Review checklist Index

About the Author

Ian Atkinson is a multi award-winning creative director at one of the UK's biggest agency groups. He's written copy in every major medium and for some of the best-known brands in their sectors - including Avis, Barclays, Dyson, Macmillan, National Geographic, Oxfam, Sky and Zurich. He's also written, edited or critiqued hundreds of business proposals, plans, presentations, pitch documents and marketing materials. Ian has a degree in psychology.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Item ships from and is sold by Fishpond World Ltd.
Back to top