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First, Fast, Fearless

Los Angeles Times bestseller. Seal-style leadership - your best weapon in today's complex business terrain. Beyond extreme physical and combat achievements, SEALs are known for mental toughness, bias for action, decisiveness, creative thinking, adaptability, and perseverance-all under extreme stress. They get things done through, by, and with others. SEALs have a unique way of approaching every challenge and opportunity that enables them to do what others can't-or simply won't. Competing in the global economy isn't unlike guerrilla warfare. Your competitors come at you from unexpected places with surprising force, and the marketplace is constantly shifting. As a leader, what do you do to empower your business and your people not only to survive but to thrive-and win? First, Fast, Fearless is a practical guide for the business leader who wants to learn from the best of the best how to build and lead effective teams in conditions of volatility, uncertainty, complexity, ambiguity, and constant change. As one of the most experienced trainers in Navy SEAL history, "Iron Ed" Hiner reveals how to: develop your personal leadership brand - and make it your credo; create mission-aligned teams that operate as true comrades; establish and communicate crystal-clear goals; enhance team innovation and problem solving under pressure; combat the enemies of copious bureaucracy and inadequate resources; rise to the call of leadership when it counts most. You may not be facing jihadists in the mountains of Afghanistan and the streets of Iraq like Hiner did. But just as his SEALs depended on him to lead them on successful missions and safe passage home, your people are counting on you to empower them, defeat the competition, and forge paths to greater success. Be a First, Fast, Fearless leader!
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Table of Contents

Foreword xiiiAcknowledgments xvIntroduction: Becoming a Leader of Leaders 1CHAPTER 1A Special Kind of Warrior 9PART I: DO YOUR PART FIRSTThe Brand of a True LeaderCHAPTER 2What Do I Mean by "Leader"? 33CHAPTER 3Owning Your State of Mind: The First Strike Mindset 43CHAPTER 4Power by Example: The Importance of Ethos 55CHAPTER 5Be It Ever So Humble:There Is No Place Like Leadership 71CHAPTER 6Always On: Leadership in the Moment,Every Moment 87CHAPTER 7Look, Listen, and Feel: Communication andCharisma Fight Side by Side 99CHAPTER 8"Ya Got What Ya Got": Leading ThroughBureaucracy and Limited Resources 113PART II: RUNNING TO THE SOUND OF GUNFIREThe Essence of BrotherhoodCHAPTER 9The Guiding Light: Values and Shared Vision 129CHAPTER 10Powering Teams Forward with TRUST 141CHAPTER 11Two Is One, One Is None:The Power of Swim Buddies 155CHAPTER 12Through, By, and With: Developing Teamabilityand Shared Consciousness 167CHAPTER 13Developing a Perimeter: An Invisible Shield toClarify and Protect 179CHAPTER 14Leading from All Parts of the Line:The Importance of Followership 193PART III: BATTLE RHYTHMTurning Brand and Brotherhood into MusicCHAPTER 15No Man Left Behind 209CHAPTER 16Leading at the Speed of War 219CHAPTER 17Outside the Box: How to Enhance TeamInnovation and Problem Solving 233CHAPTER 18Thriving on the Rhythm: Seizing First, Fast,Fearless Leadership Moments 245CHAPTER 19The Man in the Arena 259APPENDIXFirst, Fast, Fearless Leadership Maxims 263Index 271

About the Author

In his 20-year career as a Navy SEAL, Ed Hiner commanded hundreds of strategic combat missions and operations in Iraq, Afghanistan, and across the globe, for which he earned two Bronze Stars with "V" for valor and combat leadership. In his role as a Navy Special Warfare Training Officer, Ed managed basic and advanced training for all Navy SEALs on the national level. He draws on this vast experience for his work as a coach and consultant specializing in leadership, team building, mental toughness, resilience, and personal conflict resolution.

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