Table of Contents

Acknowledgments
Introduction
Chapter 1. Influencers: Who They Are and Why You Need Them
Chapter 2. Two-Ounce Culture: Why Smart Brands Sample
Chapter 3. What Makes You Talkable? Finding Your Brand's Story
Chapter 4. Strategic Corporals: How and Why to Train Your Brand Ambassadors
Chapter 5: A Matter of Patience: Measuring Word-of-Mouth Marketing
Chapter 6. Big Data: The Stories Inside the Numbers
Chapter 7.Save Your Money: Word-of-Mouth Marketing and Small Business
Chapter 8. Myths, Lies, and Misconceptions
Chapter 9. Talking to Your Boss About Word-of-Mouth Marketing

About the Author

Ted Wright is the CEO of Fizz, the pioneering word of mouth marketing firm. He has contributed to several consumer revolutions in the U.S.--including the resurgence of Pabst Blue Ribbon among urban hipsters and the adoption of Chocolate Milk among athletes--and he's helped take his clients, such as Bissell, Intuit, AT&T, and Intel, among many others, to the next level and beyond.