Brilliant, funny and provocative exploration of instant persuasion, based on research with con-men, psychopaths, advertisers and many more.
Dr Kevin Dutton is a researcher at the Department of Experimental Psychology, University of Oxford, and a member of the Oxford Centre for Emotions and Affective Neuroscience (OCEAN) research group. He regularly publishes in leading international scientific journals and speaks at conferences around the world. Flipnosis is his first book.
Hugely entertaining and extremely thought-provoking * Richard
Wiseman, author of Quirkology *
So mind-alteringly brilliant that I'm amazed it hasn't been made illegal -- Howard Marks
Kevin Dutton is not the Messiah. But he's got a whole bunch of stories and parables that shed new light on how we are persuaded. -- Terry Jones and Michael Palin
Brilliant . . . Kevin Dutton is simply a genius. I now tell his stories as if they were my own -- Andy McNab
[A] wide-ranging and entertaining tour of the science of persuasion and influence . . . exposing, along with many other wonders, just how many scientists are currently at work in the shadowy territories of human personality, psychological improvement and, essentially, mind control * The Sunday Times *