Promotional Information

Instagram:

• Business page for her company, Flourish Flower Farm
• Currently at 69.9K subscriber as of June 2021
• Account has gained 25K+ subscriber between 2020 and 2021
• Popular subscriber locations are Asheville, NC (3.2%), New York City, NY (1.8%), Charlotte, NC (1.3%), Atlanta, GA (1.1%), and Raleigh, NC (1.1%)
• Largest age group is 25-34 year olds (38.6%), followed by 35-44 year olds (26.8%) and 45-54 year olds (15.1%)
• 93.3% of subscribers identify as Female and 6.7% identify as Male
• Most popular posts with subscribers are photos of flowers
• Like average: 6K-60K
• Comments from audiences are inquiries into how author takes care of her farm and complimenting the flowers in her photos

Website:

• Features workshop, online flower shop, blog, wedding venue information, and press information
• Been awarded Top 100 Flower Blogs on Feedspot
• Appeared on 3 podcasts, such as asapconnections.org (episode title: Mountain Fresh Flowers) and Living the Country Life Radio
• Has been featured in several gardening magazines: Garden Designs, Origin Magazine, Floral Business, Mountain Xpress, The Laurel Wedding Guide, The Carolinas Magazine, Country Living Magazine, and Growing for Market
• Has been featured as articles on websites such as Gal Meets Glam, Food52, Living the Country Life, Real Simple, BHLDN, Luxe Mountain Weddings, Johnny’s Selected Seeds, Team Flower, The Laurel of Asheville, Asheville Wedding Guide, Small Farm Nation, Sisters in Law, Magnolia Rouge, and The Arid Pen

• Slow Flowers with Debra Prinzing Episode 505 (05/12/2021): "Growing Flowers with Niki Irving of Flourish Flower Farm"
  • https://www.debraprinzing.com/2021/05/12/episode-505-growing-flowers-with-niki-irving-of-flourish-flower-farm/

• Growing Cut Flowers (05/14/2021): "Starting a Flower Patch with Niki from Flourish Flower Farm"
  • https://anchor.fm/letsgrowgirls/episodes/Starting-A-Flower-Patch-with-Niki-from-Flourish-Flower-Farm-e10r80r

• BHLDN (08/27/2019): "Choosing A Florist + Wedding Flowers: Wedding Flower Tips with Niki Irving of Flourish Flower Farm"
  • https://www.bhldn.com/weddingresources/choosing-wedding-flowers-florist

• The Avid Pen (04/29/2020): "Inside Flourish Flower Farm with Niki Irving"
  • https://theavidpen.com/flourish-flower-farm-with-niki-irving/ https://www.bhldn.com/weddingresources/choosing-wedding-flowers-florist 

• Team Flower (07/02/2020): "How to Become a Flower Farmer with Niki Irving"
  • https://education.teamflower.org/learn/growing/ssl/podcast-how-to-become-a-flower-farmer-with-niki-irving

• By Holley (08/28/2020): "A Day at Flourish Flower Farm"
  • https://www.byholley.com/new-blog/flowerfarm

• Publishers Weekly (03/18/2021): "Lifestyle Book Review: Growing Flowers: Everything You Need to Know About Planting, Tending, Harvesting, and Arranging Beautiful Blooms"
  • https://www.publishersweekly.com/978-1-64250-550-4

• Mind Body Green (06/11/2021): "How to Pinch Back Flowers & Why You Should Save Your Cuttings"
  • https://www.mindbodygreen.com/articles/how-to-pinch-back-flowers/

• Duluth Trading Co.: "Springtime Flower-Growing Tips for the Budding Gardener"
  • https://www.duluthtrading.com/Garden-article-Niki.html 

About the Author

Niki Irving is a co-owner of Flourish Flower Farm. After years of working in education and outdoor education, she finally turned the dream of becoming a Farmer-Florist into reality. As the daughter of a landscaper and tree farmer, you could say that her love of plants was inevitable. Niki loves growing, nurturing and creating beauty. She currently resides in Asheville, North Carolina.