Table of Contents

Chapter 1 Early Influences: 1870s to 1930s, The Phonograph and Sound Recording, Youth and Family Influences Chapter 2 Beginnings: Asch Records, The Deal with Stinson, First Recordings by Lead Belly, Pete Seeger and Woody Guthrie Chapter 3 Broadening the Mandate: DISC Records of America, New Products and Directions, Bankruptcy Chapter 4 The Birth of Folkway Records, The Business Model; Overview of Asch's Businesses, Building the Catalog Chapter 5 the Business of Making Records, Manufacture; Domestic Distribution' Foreign Distribution; Marketing and Sales Exploiting the Catalog: Licensing and Contracts Chapter 6 Finances, Folkways, Pioneer Records Sales; Moe's Money Chapter 7 Easing the Burden: Folkways in the 1960s, Reaching the Educational Market; Reaching the Pop Market; The Folk Revival and New Opportunities: RBF, Broadside and the revival of DISC Records, Return to Normal Operations Chapter 8 the Sale of Folkways.

About the Author

Tony Olmstead is Professor of Anthropology at the University of Alberta, Canada. He has presented several papers on the music business, and is the recipient of several academic awards and fellowships.