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Formica Forever
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Suddenly out of left field comes Formica Forever, possibly the most delightful and instructive book evver written on the topic of building a brand.Formica Forever is corporate self-promotion, but understated self-promotion of rare quality and even rarer modesty. Editorial design is by Pentagram, which will alert the design-savvy to a serious intention to get this book exactly right.--Mark Adamson "Mod"

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