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Forties Fashion


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Table of Contents

1940s in Vogue • Between the Wars • The World of Tomorrow • Kangaroo Pockets and Siren Suits • Rationing, Utility and Austerity • The Battle for the Capital of Fashion • How America Fared • Zoots and Zazous • Beauty on Duty • Wardrobe • Parachute Brides • Trade, Lease and Loan • Pieces of Resistance • French Style • Fashion Among the Ruins • Post-War Priorities • New Looks

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The story of a decade of dress – national costume, uniforms, work clothes, home-made elegance, couture – from zoot suits to the New Look

About the Author

Jonathan Walford has held curatorial positions with several institutions, including the Bata Shoe Museum in Toronto, of which he was founding curator. He now runs his own company, Kickshaw Productions, which promotes the history of fashion through a variety of media and venues.


'A must for anyone interested in retro fabrics and clothes designs' - Crafts

'Lovely … those who are interested in fashion history, vintage garments and retro designs will simply love this book!' - Sewing World

'A delight to pore over … Fabulously illustrated throughout, it will probably be on the wish list of serious textile departments' - School Librarian

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