Introduction
Introducing Empowerment Evaluation as Part of the Intellectual
Landscape of Evaluation
Background and Theory
Exploring the Background and Theory of Empowerment Evaluation with
Relevant Examples and Tools
Three Steps
Presenting the Three Steps of Empowerment Evaluation and Related
Facets
Four Case Examples
Highlighting the Steps of Empowerment Evaluation with Four Case
Examples
A High Stakes Case Example
Documenting the Utility, Credibility, and Rigor of Empowerment
Evaluation in a High-Stakes Arena-Accreditation
The Standards
Applying the Standards to Empowerment Evaluation
Caveats
Discussing Caveats and Concerns About Empowerment Evaluation
A Dialogue
Distinguishing Empowerment Evaluation From Other Approaches
The World Wide Web
Using the Internet as a Tool to Disseminate Empowerment Evaluation
Worldwide
Conclusion
Concluding by Speaking One′s Truth About the Strengths,
Limitations, and Conditions of Empowerment Evaluation
David M. Fetterman is the President and CEO of Fetterman &
Associates, an international ethnographic and evaluation
consultation firm. He works in a wide range of settings, ranging
from townships in South Africa to Google in Silicon Valley. Clients
and sponsors include: the U.S. Department of Education, W. K.
Kellogg Foundation, Hewlett Foundation, Hewlett Packard
Philanthropy, John S. and James L. Knight Foundation, and Arkansas
Department of Education. David has also provided consultation
services for the: Ministry of Education in Japan, Ministry of
Health in Brazil, Ministry of Health in Ethiopia, and Te Puni
Kokiri (Ministry of Māori Development) in New Zealand.
He concurrently serves as a member of the faculty at Pacifica
Graduate Institute and the University of Charleston. Dr. Fetterman
has over 25 years of experience at Stanford University. He was a
Consulting Professor of Education in the School of Education and
the Director of Evaluation in the School of Medicine at Stanford
University. Formerly, he served as a Professor and Research
Director at the California Institute of Integral Studies, Principal
Research Scientist at the American Institutes for Research, and a
Senior Associate and Project Director at RMC Research Corporation.
He received his PhD from Stanford University in educational and
medical anthropology.
David is a past-president of the American Anthropological
Association’s Council on Anthropology and Education and the
American Evaluation Association. He is a Fellow of the American
Anthropological Association and the Society for Applied
Anthropology. David received the Top Anthropologist of the Year
2019 Award; George and Louise Spindler Award, for outstanding
contributions to educational anthropology; and the Ethnographic
Evaluation Award. He also received the Paul Lazarsfeld Award for
Outstanding Contributions to Evaluation Theory and the Myrdal Award
for Cumulative Contributions to Evaluation Practice—the American
Evaluation Association’s highest honors.
Fetterman has contributed to a variety of encyclopedias and is the
author of Ethnography: Step by Step; Excellence and Equality: A
Qualitatively Different Perspective on Gifted and Talented
Education; and Empowerment Evaluation in the Digital Villages:
Hewlett-Packard’s $15 Million Race Toward Social Justice. Dr.
Fetterman is the editor of: Ethnography in Educational Evaluation;
Educational Evaluation: Ethnography in Theory, Practice, and
Politics; Speaking the Language of Power: Communication,
Collaboration, and Advocacy (translating ethnography into action);
Qualitative Approaches to Evaluation in Education: The Silent
Scientific Revolution; Empowerment Evaluation: Knowledge and Tools
for Self-assessment, Evaluation Capacity Building, and
Accountability; Empowerment Evaluation Principles in Practice; and
Foundations of Empowerment. (Details of the projects are available
at http://www.drdavidfetterman.com.).
"Fetterman offers down-to-earth, clearly written descriptions and
explanations of an approach that reconciles the contingencies of
organizational practice with the standards and principles of
evaluation accountability. He adroitly bridges the gap between the
subjectivity of self-evaluation and the objectivity of external
evaluation by showing with case examples and detailed methods,
forms, and narrative why empowerment evaluation extends the reach
of standard evaluation practice."
*Dennis Mithaug*
"Professor Fetterman’s book should be ready by all practicing
evaluators and scholars in evaluation. It will very likely open the
minds of traditional evaluators to new functions and roles of
evaluation."
*Madhabi Chatterji*
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