Jeffrey Ford is associate professor of management in the Fisher
College of Business at the Ohio State University in Columbus.
Laurie Ford is a consultant to managers and executives in business, government agencies, and associations on organization redesign and change implementation.
"Conversation is the simplest, oldest, and most effective way for
people to communicate. Yet too many people find conversations
intimidating. Here are well-tested conversational practices that
offer real support for leaders to discover the extraordinary
benefits of communicating well."
--Margaret J. Wheatley, author of Leadership and the New Science and Turning to One Another
"A seminal work that shows leaders how to move from unproductive chatter to conversations that make things happen."
--Dave Logan, Professor at Marshall School of Business, University of Southern California, cofounder and senior partner of CultureSync, and author of Tribal Leadership and The Three Laws of Performance
"The Four Conversations takes the old ideas of workplace communication to an entirely new level of effectiveness and ease."
--Jack Stack, President and CEO, SRC Holdings Corporation, and author of The Great Game of Business