Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
Scott Galloway is Professor of Marketing at NYU's Stern School of Business and a serial entrepreneur. He has founded nine companies, including Prophet, Red Envelope and L2. He is the bestselling author of The Four and The Algebra of Happiness and has served on the boards of directors of The New York Times Company, Urban Outfitters and UC Berkeley's Haas School of Business. His Prof G and Pivot podcasts, No Mercy/No Malice blog, and Prof G YouTube channel reach millions. In 2020, Adweek named Pivot Business Podcast of the Year. In 2019, Scott founded Section4, an online education platform for working professionals where he teaches business strategy- section4.com.
Scott Galloway’s The Four is a bareback ride upon the four horses
of the economic apocalypse– Apple, Amazon, Facebook and Google. It
is a timely exposition of the nature and concentration of power in
the world today and, as a result, is much more than just a business
book…The book contains more insights and provocative ideas than
Amazon has Boeing 767s… My recommendation is to walk down to your
local book store and buy this– or more likely, buy it on
Amazon.
*Wired*
The Four is a fantastic, provocative book about where we are now
and where we are going.
*Huffington Post*
Well argued and accessible... refreshingly clear-eyed
*Brad Stone, author of The Everything Store*
Full of sharp insights and unconventional views
*Nature*
This analysis of the rise of Amazon, Apple, Faceboook and Google
stands out because it adds significantly to the tide of criticism
currently sweeping over Silicon Valley
*Times Literary Supplement*
When it comes to the digital age, Scott Galloway is Christopher
Hitchens with an MBA, namely a brainy and fearless provocateur
*Vanity Fair*
A big help in understanding how so many of us have come to
completely rely on these tech giants — and what the future holds
for other, less powerful companies.
*Business Insider, Best Business Books of 2017*
Scott is a genius at engaging an audience in an intelligent,
thoughtful, sometimes snarky and often humorous manner
*Huffington Post*
Scott Galloway is honest, outrageous and provocative. This book
will trigger your flight-or-fight nervous system like no other and
in doing so challenge you to truly think differently.
*Calvin McDonald, CEO of Sephora*
This is that rare book that not only informs but entertains. You’ll
never look at these four companies in the same way again
*Jonah Berger, author of Contagious and Invisible Influence*
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