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Framing Farming


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Table of Contents

List of Images Foreword Author's perspective and background Acknowledgements Dedication Chapter 1: Introduction Part I. Overview of Animal Rights, Vegetarianism, and Communication Chapter 2: Ethical Views on Animals as Fellows & as Food Chapter 3: Activist Communication Strategy & Debates Part II. How U.S. Animal Rights Organizations Frame Food Campaign Messages Chapter 4: Defining Problems & Culprits, Proposing Solutions Chapter 5: Appealing to Values - Constructing a Caring Vegan Identity Chapter 6: Appealing to Altruism or Self-Interest? Chapter 7: How Movement Leaders Explain Their Strategic Choices Part III. Strategic Communication Recommendations For Vegan Activism Chapter 8: Activists' Latest Insights & Projections Chapter 9: My Recommendations for Ideological Authenticity in Framing Animal Rights Works Cited Index

About the Author

Carrie P. Freeman is an Associate Professor of Communication at Georgia State University in Atlanta. Her scholarship on media ethics, activist communication, and representation of animal rights issues has been published in over 15 books and journals. A vegan and grassroots activist for almost two decades, she currently hosts radio programs on animal and environmental protection on WRFG-Radio Free Georgia.

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