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Fred Schwed's Where are the Customer's Yachts?
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Table of Contents

Introduction
1. Increasing your savings income – the wrong way
2. Speculation
3. Share prices don’t always go up
4. The future of investment
5. Booms go ‘boom’!
6. Professional stock-picking
7. Spend your income, not your capital
8. Capital markets
9. Probability
10. Who to blame?
11. Popular shares
12. Derivatives
13. Stock indices
14. The trouble with accounting
15. No momentum in prices
16. Technical analysis
17. Good stories
18. Nanny state?
19. Just because someone works in the stock market doesn’t mean they are a good investor
20. Diversification
21. Having your cake and eating it
22. Exceptions are the rule
23. Fundamental analysis
24. New issues
25. Trustees, executors and lawyers
26. Retirement planning
27. Index investing
28. Don’t invest on a high
29. Companies don’t often turn around
30. Ride the winners
31. The trouble with transaction costs
32. Crooks
33. Avoiding the big collapses
34. Counter-cyclical investment
35. Globalisation
36. Numeracy required
37. Short selling
38. Those crazy regulators
39. Collective investments
40. Mergers and acquisitions
41. Massaging the figures
42. Looking for bargains
43. Discounted cash flow
44. Stock market newsletters
45. Life plan
46. Hedge funds
47. Some important basics
48. Behavioural finance
49. Business is hard
50. Loss
51. The ‘fat, stupid peasant’ approach
52. Books on the stock market
Index

About the Author

Leo Gough (Oxford) is an experienced investment writer and dedicated private investor. He is the author of 16 books, including Going Offshore, 25 Investment Classics, The Finance Manual for Non-Financial Managers, Trading the World's Markets and Miyamoto Musashi's The Book of Five Rings (also in the Infinite Success series). He has edited a number of financial newsletters and since the late 1990s he has spent much of his time in the Asia/Pacific region, working with banks, such as Citibank, and consultancy firms, such as AT Kearney, and publishers to produce investment books and research for this dynamically expanding area.

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