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About the Author

Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. Read Seth's blog at www.sethgodin.com/sg/blog.html

Reviews

"Seth Godin may be the best intuitive marketer alive today."
Seth Godin may be the best intuitive marketer alive today. (Randall Rothenberg)
Buy this book and use Godins ideas to remake yourself, your product, or your company. Then pass it on to your boss or your employees. Tell them theyve just won a free prize. (Jean Briggs, "Forbes")
Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer . . . and also a clear-eyed visionary with strong and sensible ideas on how the new economy can, should, and will function. (Richard Pachter, "Miami Herald")
Godin makes the case for soft innovation as the best way to grow a business, instead of relying on big ads or big innovation. He says that anyone can think up clever, useful, and small ideas to make a product or service remarkable, that is, worth talking about. He calls this kind of innovation a free prize because it generates much more revenue than it costs to implement. ("Management Consulting News")
Buy this book and use Godinas ideas to remake yourself, your product, or your company. Then pass it on to your boss or your employees. Tell them theyave just won a free prize. (Jean Briggs, "Forbes")
Godin makes the case for asoft innovationa as the best way to grow a business, instead of relying on big ads or big innovation. He says that anyone can think up clever, useful, and small ideas to make a product or service remarkable, that is, worth talking about. He calls this kind of innovation a free prize because it generates much more revenue than it costs to implement. ("Management Consulting News")
Buy this book and use Godin's ideas to remake yourself, your product, or your company. Then pass it on to your boss or your employees. Tell them they?ve just won a free prize. (Jean Briggs, "Forbes")
Godin makes the case for ?soft innovation? as the best way to grow a business, instead of relying on big ads or big innovation. He says that anyone can think up clever, useful, and small ideas to make a product or service remarkable, that is, worth talking about. He calls this kind of innovation a free prize because it generates much more revenue than it costs to implement. ("Management Consulting News")

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