How do French women do it? This is the book that unlocks the simple secrets of 'the French paradox' - how to enjoy food and stay slim and healthy. With a simple USP and a title that almost sells itself, it's guaranteed to be a bestseller.
The author is French, brought up in Alsace and Provence, educated at the Sorbonne. She was an interpreter at the UN in New York, where she now lives most of the year, and is married to an American. She is now the successful President and CEO of Veuve Clicquot Inc., the US arm of the French champagne makers - increasing their market share in the US from 1% to 21% in 10 years.
Head of Cliquot, Inc., Guiliano got chubby as an exchange student in America, then slimmed down using this traditional Gallic approach to extra heft. An 11-city author tour. Copyright 2004 Reed Business Information.
Guiliano's approach to healthy living is hardly revolutionary: just last month, the New York Times Magazine ran a story on the well-known "French paradox," which finds French people, those wine- guzzling, Brie-noshing, carb-loving folk, to be much thinner and healthier than diet-obsessed Americans. Guiliano, however, isn't so interested in the sociocultural aspects of this oddity. Rather, befitting her status as CEO of Clicquot (as in Veuve Clicquot, the French Champagne house), she cares more about showing how judicious consumption of good food (and good Champagne) can result in a trim figure and a happy life. It's a welcome reprieve from the scores of diet books out there; there's nary a mention of calories, anaerobic energy, glycemic index or any of the other hallmarks of the genre. Instead, Guiliano shares anecdotes about how, as a teen, she returned to her native France from a year studying in Massachusetts looking "like a sack of potatoes," and slimmed down. She did this, of course, by adapting the tenets of French eating: eating three substantial meals a day, consuming smaller portions and lots of fruits and vegetables, taking the stairs instead of the elevator, drinking plenty of water and not depriving herself of treats every once in a while. In other words, Guiliano listened to common sense. Her book, with its amusing asides about her life and work, occasional lapses into French and inspiring recipes (Zucchini Flower Omelet; Salad of Duck a l'Orange) is a stirring reminder of the importance of joie de vivre.(Jan.) Forecast: Guiliano, a champion of women in business who has been profiled in numerous magazines, will promote the book-with a 100,000-copy first printing-on an 11-city author tour, which should result in plump sales. Copyright 2004 Reed Business Information.
"Mireille's book is for the woman in search of a better, sexier, happier lifestyle" * Scotsman * "Guiliano's advice is practical and sane" * New Statesman * "A gentle and painless introduction to the French women's well-honed tricks to get your figure back - and then keep it" * Living France * "Slender, elegant, well-spoken, sensible and unembarrassed by the frank embrace of stratagems" * Paris to the Moon * "Reveals the secrets of French women's eating regimes. Reader, it all sounds pretty good to me" * Daily Express *