Josh Greenberg has given us a new way of viewing what we thought was a familiar story: the widespread adoption of the video cassette recorder in the home. Instead of just being about watching the Tonight Show the next morning, the device became the platform for collecting, archiving, sharing, and learning from a vast archive of film and video. The VCR permanently altered the American mediascape and Greenberg shows us why and how. -- Siva Vaidhyanathan, author of Copyrights and Copywrongs: The Rise of Intellectual Property and How it Threatens Creativity This is an important study of consumers' adoption of the VCR that advances current scholarship on the VCR revolution. Greenberg's book is original and thought provoking. -- Frederick Wasser, author of Veni, Vidi, Video
Joshua M. Greenberg is Director of Digital Strategy and Scholarship at the New York Public Library.
Greenberg effectively re-creates the excitement that was in the air at the dawn of the video age.—Booklist
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