HOW WE CLIMBED FROM WORST TO FIRST.
Is This Any Way to Run an Airline?
The Last Suppers, or Whose Problem Is It?
Fly to Win, or You Can Make a Pizza So Cheap Nobody Wants to Eat
It.
Fund the Future, or If There Ain't No Funds, There Ain't Gonna Be
No Future.
Make Reliability a Reality, or It's Time to Act Like a Real
Airline.
Working Together, or Which Part of This Watch Don't You Think We
Need?
Success Has No Autopilot.
A FLIGHT PLAN FOR SUCCESS.
How the Sickest Patients Need the Best Doctors, and Concerning
Tapeworms.
Nobody Loses When the Whole Team Wins.
Keeping the Lines of Communication Open.
Predictability, or the Value of a Zippo.
What Gets Measured Gets Managed.
Crop Duster's Son.
Why You Just Read This Book.
Acknowledgments.
Index.
Gordon Bethune is Chairman and CEO of Continental Airlines. Prior
to joining Continental, he was vice president and general manager
of customer service at Boeing. Bethune was also a senior operations
executive at Braniff Airways, Western, and Piedmont Airlines.
Scott Huler is a professional journalist. He has been published in
the New York Times, Washington Post, Los Angeles Times, and other
leading North American newspapers and magazines.
In his new book FROM WORST TO FIRST, Continental Airlines CEO
Gordon Bethune tells how he led Continental's transformation into
an award-winning carrier after years as an unprofitable airline
that angered employees and customers.-USA Today
"Some of Bethune's prescriptions are refreshingly
straightforward... Bethune includes some fresh examples of his
plain-spoken management style."-Business Week
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