Table of Contents

Introduction

1. Research
What sort of designer are you?; Know your subject; Starting your research; Sources of research; The research book; Mood-, theme- and storyboard; In fashion; Research exercises

2 Design
Design identity; Ideal bodies; Silhouette; Proportion and line; God is in the details; Fabric, colour and texture; Rendering your ideas; Portfolios; In fashion; Design exercises

3 Fabrics and techniques
Fabric; Natural fibres; Man-made fibres; Synthetic fibres; Developments in fabric; Fabric construction; Surface treatments; Fabric and yarn trade shows; In fashion; Fabric exercises

4 Construction
Tools and machinery; Construction techniques; Draping on the mannequin; In fashion; Construction exercises

5 Developing a collection
Who are you designing for?; Genre; Types of garment; Putting together a collection; Showing a collection; Branding; In fashion; Developing a collection exercises

Appendix
Glossary
Further resources
Bibliography
Index
Picture credits
Acknowledgements and credits

Promotional Information

The Fundamentals of Fashion Design is an updated version of this popular and bestselling fashion title, which provides students with a beautifully illustrated and exciting introduction to fashion design, complete with interviews and exercises.

About the Author

Richard Sorger is the Associate Professor and Course Leader for MA Fashion at Kingston University. He has taught at all levels of fashion education from undergraduate to postgraduate for institutions such as Central Saint Martins, London College of Fashion, Middlesex University, and Nottingham Trent University.

Jenny Udale lectures in fashion textiles at the Open College of the Arts, UK and has previously taught at Middlesex University and Ravensbourne College. She is a freelance textile and womenswear designer and her textiles have been stocked in Liberty’s and Selfridges.

Reviews

A hands-on, user-friendly guide as to how fashion designers design, which has been aesthetically laid out with strong imagery and some really good insights.
*University of Manchester, UK*

This is an excellent book that has key images supporting the description and approaches to demystify the fashion design process.
*University of Ulster, UK*

A very informative book that has a straightforward approach and is easy to follow. The sequence is on point as to how one should be introduced to the design process and the images are fabulous.
*Kelly De Melo, Fashion Industry Professional and Entrepreneur and Fashion Design Professor*

This book is an exciting overview of the fashion industry with engaging materials, discussions, interviews and activities that realistically depict roles in the fashion industry in a manner understandable to novice readers.
*Iowa State University, US*

Excellent resource to introduce students to Fashion Design. Well received by students.
*Cheryl Smith, Curriculum Leader and Lecturer in Art and Design, Newcastle-Under-Lyme College, UK*