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Fundamentals of Sport Marketing. Brenda G. Pitts, David K. Stotlar


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Table of Contents

The Sport Business Industry; The Global Market for the Sport Industry; Sport Marketing Theory; Sport Marketing Research; Segmentation, Targeting, and Positioning in Sport Business; Marketing Information Systems; The Marketing Mix and the Sporting Industry; The Product in the Sport Industry; Pricing Strategies for the Sport Industry; Marketing Channels and Distribution Decisions in the Sport Business Industry; Promotion in the Sport Industry; Media Relations in Sport; Marketing Through Endorsements and Sponsorships; Using Licensing and Logos in the Sport Industry.

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