Table of Contents

1. Multinationals Threads: A History of Global Singer 2. Singer in Spain and Mexico: A History of Collective Entrepreneurship 3. The Consumer as Marketing Expert: Sewing, Embroidery, and Singer Global Marketing 4. Female Economies in the Era of Global Capitalism: Credit and Entrepreneurship in Sewing and Embroidery

About the Author

Paula A. de la Cruz-Fernández is Historian and Researcher of International Business History and works as Digital Heritage Manager at the University of Florida in Gainesville, Florida.