Acknowledgments xiii
About Your Job Search Survival Toolkit xv
Part I
The Psychology of Job Hunting in a Down Market 1
1. Yes, The Job Market Is Bad—Really Bad 1
2. Its Okay to Feel Frustrated, Depressed, Afraid, Helpless, or Disoriented 2
3. This Has Happened Before, and It Will Happen Again 3
4. Why Your Chances Are Better Than You Think 3
5. The Number-One Secret to Job Search Success 4
6. Tough Times Highlight the Difference Between Your Job and Your Career 6
7. Most Job-Hunting Advice Doesnt Apply in a World Turned Upside Down 7
8. You Cant Stop the Storm, So Learn to Work in the Rain 8
9. How You Can Get A Better Job Faster When Times Are Tough 8
10. When No Ones Hiring, Focus and Clarity Are More Important Than Ever 9
11. Your Attitude and Assumptions Will Dictate Your Career Fate 10
12. Seven Truths of Career Success, for Both Good Times and Bad 10
13. How Employers React When There Are More Workers Than Jobs 17
14. Twenty Habits of Highly Effective Job Seekers in a Down Market 18
15. Hidden Sources of Career Support, Information, and Advice 23
Part II
From Desperation to Career Strategies for Tough Times 25
16. What Do You Really Want to be Doing When the Economy Turns Around? 25
17. The Pay My Bills Strategy 25
18. Why You Cant Afford Not to Have a Strategic Plan 28
19. In a Bad Job Market, You Must Work Backwards to Reach Your Goals 29
20. Career Success Is an Inside Job 29
21. The Start at the Beginning Strategy 30
22. The Dream Job Strategy 37
23. The Ideal Workday Strategy 38
24. The Stepping Stone Strategy 42
25. From Exploration to Execution 45
26. Excellent Tools to Help You Get a Job When No Ones Hiring 45
27. Narrowing Your Choices Is Easier Than You Think 46
28. The Employer Wish List Strategy 46
29. You Must Be Crystal Clear on Your Perfect Job Before It Can Become a Reality 49
Part III
Leveraging Your Core Job Seeker Materials 53
30. The Best Tools Get the Best Jobs, Especially in a Down Market 53
31. Surprise: Your Resume Is Your Least Important Tool 53
32. Survival of the Fittest Is the Law of the Job Search Jungle 54
33. Accomplishment Stories Are Your Most Powerful Selling Tools 57
34. Verbal Presentations: What to Say and How to Say It 61
35. Your Professional Biography Will Be Your Most Frequently Used Tool 65
36. Developing a Target Company List Builds Your Momentum and Focus 66
37. Deploy an Army of People Who Can Help You: Build Your Contact List 72
38. Professional References Help You Prove Youre the Real Deal 73
39. Letters of Recommendation Demonstrate Your Bottom-Line Value 74
Part IV
Job Search Tactics to Use When No Ones Hiring 81
40. Networking is Not Part of Your Job Search—Networking Is Your Job Search 81
41. Great Networkers Are Not Great Talkers; Theyre Great Listeners 82
42. Never ‘‘Wing it’’ When Youre Networking—Use an Agenda 83
43. Meeting with Hiring Managers Is Your Number-One Speed Advantage 85
44. Masters of Networking Use a Networking Script 88
45. When No Ones Hiring, the Best Way to Get a Job Is Not to Look For a Job 88
46. Tracking Your Networking Is as Important as the Networking Itself 90
47. The Networking Mini-Newsletter Helps You Stand Out When No Ones Hiring 92
48. The Number-One Way to Get Hired When No Ones Hiring 94
49. Create Your Online Career Identity—Blogs, Personal Web Site, and Social Media 96
50. Beyond Monster.com: Making the Most of the Web When No Ones Hiring 98
51. An Outstanding Resume Is Not Difficult to Create—if You Know the Code 101
52. You Can Package a Strong Resume in Many Formats 102
53. How to Use a Resume Addendum 115
54. The Most Obvious Ways to Find a Job Are Usually the Biggest Wastes of Time 115
55. Write Your Own Book on Career Success 118
56. Every Company Is Hiring All the Time, Even in a Down Economy 120
57. A Strong Cover Letter Is Designed to Get You an Interview 121
58. Cover Letters That Open Doors for Any Situation 121
59. Recruiters Are Not in Business to Help You 132
60. Interviewing: Psychology, Strategies, Tactics, and Practice 136
61. Interviewing Survival Guide for When No Ones Hiring 138
62. Seal the Deal with Testimonials 151
63. Negotiation: The Rules of the Game Work in Any Economy 152
64. Dont Be Afraid to Negotiate in A Down Market—Be Afraid Not to 155
65. Twenty-One Rules of the Negotiating Game (No Matter How Bad the Job Market Is) 156
66. The Simplest Formula for Negotiating Success 157
67. Salary Negotiation Made Simple: What to Say and How to Say It 157
68. Everything Is Negotiable—Yes, Everything 162
69. The Number-One Most Important Salary Negotiating Fact 164
70. Comparing, Accepting, and Rejecting Offers 166
71. Congratulations! You Got the Job (Even When No One Was Hiring) 170
Part V
Bulletproof Your Career, Once and for All 171
72. Landing Your Job Is Not the End—Its the Beginning 171
73. Celebrate Your New Job 172
74. How to Avoid Winding Up on the Street Again 172
75. Perpetual Career Management Is Your Insurance Policy 173
76. Learn from the Past, Build Toward the Future 175
77. The First 90 Days Make All the Difference 176
78. Relationships Keep You Moving Up in a Down Economy 177
79. Establish a Reputation for Producing Tangible Results 177
80. Communicate, Communicate, Communicate—Then Deliver the Goods 178
81. Review and Fine-Tune Your Job Description with Your Manager 178
82. Maintain a Healthy Balance Between Your Work and Private Life 179
83. Never Feel Helpless Again—No Matter How Bad the Job Market Gets 180
Career Resources 181
Thirty-Seven Strategies, Tips, Ideas, and Reminders for When No Ones Hiring 181
List of Great Web Sites to Assist in Your Job Search 182
Weekly Job Search Activity Form 184
List of Web Sites with Useful Career Articles 186
Forty-Two More Smart Questions to Ask at the Interview 187
Words to Work By 189
About the Author 191
How to Reach Us 193
Index 195
Ford R. Myers has worked at America's largest career consulting companies and is President of Career Potential, LLC, a career consulting and executive coaching firm. He is frequently featured on TV, radio, and in print as a career expert. For more information, visit www.careerpotential.com.
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