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About the Author

Mark Basford is an MBA, and a Graduate of the UK's Institute of Marketing. He has over 25 years experience in international corporate sales and marketing positions in Europe and Asia. Now CEO and founder of his own promotional products consultancy and supply business in Hong Kong, Mark is in demand as a speaker on the Asia Pacific SME seminar circuit, and has authored white papers on Promo Product Marketing. This is his first book.

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