Getting Partnering Right: How Market Leaders are Creating Long-term Competitive Advantage
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Getting Partnering Right

How Market Leaders are Creating Long-term Competitive Advantage

By Neil Rackham, Lawrence Friedman, Richard Ruff

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Format: Hardback, 237 pages
Other Information: 35 illustrations
Published In: United Kingdom, 30 December 1995
In this book, Rackham, Friedman, and Ruff clear through the thicket of buzzwords and general concepts, and describe what real companies are doing to build long-term competitive advantage through partnering relationships. A practical, "how-to" book for suppliers, it details the best practices of dozens of market-leading partnering organizations. Based on a two-year research study at over a hundred successful companies, this is the source book you need to make partnering a reality - and a success - for your company.

Table of Contents

The Partnering Revolution.The Ingredients of Successful Partnerships.Impact: The Bottom Line.Intimacy: Beyond Transactional Relationships.Vision: The Guidance System for Partnering.Choosing Your Partners.Partnering with Other Suppliers.Putting It All Together.

EAN: 9780070517820
ISBN: 0070517827
Publisher: McGraw-Hill Publishing Co.
Dimensions: 23.57 x 16.1 x 2.49 centimeters (0.29 kg)
Age Range: 15+ years
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