Caitlin Friedman is a public relations and marketing professional with more than twelve years of consumer, food and beverage, publishing, and television-production experience. In 2001, she partnered with Kimberly Yorio to form YC Media, a full-service public relations and marketing firm based in downtown Manhattan. Kimberly Yorio has forged a reputation as a keen marketer specializing in the development of strategic publicity and promotions campaigns for cookbooks, restaurants, chefs, and other food-related personalities and products. Together they wrote the national bestseller The Girl's Guide to Starting Your Own Business.
"These girls are the perfect people to write about management
because as my U.S. public relations team, they have been bossing me
around for years, and despite what you may have heard, they are
-- Jamie Oliver, Celebrity Chef