Table of Contents

Introduction; Part I North America; Chapter 1 Canada, Soontae An; Chapter 2 Mexico, Mercedes Medina; Chapter 3 The United States, Soontae An; Part II South America; Chapter 4 Argentina, Maria-Elena Gronemeyer; Chapter 5 Brazil, Paulo Faustino; Chapter 6 Chile, Maria-Elena Gronemeyer; Chapter 7 Colombia, Mercedes Medina; Chapter 8 Peru, Maria-Elena Gronemeyer; Part III The Nordic Countries; Chapter 9 Denmark, Mary Alice Shaver; Chapter 10 Sweden, Mary Alice Shaver; Part IV Other European Countries; Chapter 11 France, Jean-Pierre Teyssier; Chapter 12 Portugal, Luísa Ribeiro; Chapter 13 Spain, Mercedes Medina; Chapter 14 The United Kingdom, Mary Alice Shaver; Chapter 15 Germany, Dan Shaver; partV The Pacific Rim; Chapter 16 Australia, Gayle Kerr; Chapter 17 The People’s Republic of China, Liu Jing; Chapter 18 Hong Kong, Taiwan, and Macau, Liu Jing; Chapter 19 The Republic of Korea, Soontae An; Chapter 20 Japan, MarikoMorimoto; partVI Global Advertising Regulation; Chapter 21 Conclusion;

About the Author

Authored by Shaver, Mary Alice; An, Soontae