Table of Contents

PREFACE
INTRODUCTION
CHAPTER ONE: Why Globalize Your Content
CHAPTER TWO: What Are the 4 P’s of the Global Content Marketing Cycle?
CHAPTER THREE: Organize a Team for Global Content Marketing Success
Case Study-Act with Headquarters as the Lead: Global Personas
Case Study-Communication Through Sync Meetings: There Is No Shortage of Agenda Items
CHAPTER FOUR: The First P of the Global Content Marketing Cycle: Plan
Case Study—Enterprise: Intel’s Annual Planning Process
Case Study—Small Business: Opus Events Agency’s Planning Process
Bonus—Four Annual Planning Quadrants
CHAPTER FIVE: The Second P of the Global Content Marketing Cycle: Produce
Case Study—LinkedIn’s “Big Rock” Content
Case Study—How Much Content Can Vology Create with $1,000?
CHAPTER SIX: The Third P of the Global Content Marketing Cycle: Promote
Case Study—Content Fuels DocuSign’s Demand Generation
Case Study—Diary of a Content Pimp 3: The Promotion Plan Without Budget
CHAPTER SEVEN: The Fourth P of the Global Content 155Marketing Cycle: Perfect
Case Study—SAP’s Local-First Content Approach
Case Study—Domo’s Marketing Spend Optimization
CHAPTER EIGHT: Skills Needed for GlobalContent Marketers
Bonus—Social Media Manager/Content
Manager/Editorial Planner Hiring Checklist
CHAPTER NINE: Future of Global Content Marketing
CHAPTER TEN: Epilogue
Acknowledgements 227
Endnotes 229
Index 237

About the Author

Pam Didner (Portland, OR) is a global content marketing strategist, speaker and author. As a global integrated marketing strategist, she led Intel's Enterprise product launches and worldwide marketing campaigns. She also contributes articles to the Huffington Post, Daily Crowd Sourcing, Content Marketing Institute and other publications.