Examines the emerging markets of India and China and the impact on international business and lifestyles. Demographic and economic analysis included alongside management techniques for business survival.
1 Global appetites, local tastes If you want to see the future look East Say 'namaste' and 'ni hao' to two billion potential customers Why you need a personal touch in global markets Clustering: how to get by with a little help from your rivals 2 Is your company doomed -- at least in its present form? Forget global, think 'transnational' The ongoing war for talent Hold tight and harmonize Corporate creativity: why it takes more than beanbags and Frappuccino Weird, extrovert, non-conformist: meet your ideal employee 3 Hunting, farming and fulfilling future talent Welcome to the age of the entrepreneur Where to find the West's emerging talent Why business is now a women's world Turning companies into talent farms Earning staff commitment in a disloyal world Appealing to hearts and minds, as well as wallets 4 Too many managers and not enough leaders Tomorrow's leader: more than just a manager in tights and a cape 'You must be the change you wish to see in the world' The need for pervasive leadership How leaders create creators How to lead your company through continual change Are leaders born, or are they made? 5 Young Asia meets the Old West: key demographics will change your markets People power: why Asia's population trends are everyone's business Good, bad and ugly trends in the Old West Why mass migration needs a rebrand Independent living: the West's most influential export What liberation and loneliness mean for business Kissing the personal/professional divide goodbye 6 Hello to lifestyle tribes and what they can do for your business Why traditional market segments are past their sell-by date Why the world's big spenders are now women The Me, Me, Me Generation: disoriented, desperate and disloyal What is a lifestyle tribe? Born tribal: why ethnic minorities represent a huge growth opportunity Can any marketing really get through to lifestyle tribes? Move over CRM, here comes CMR (customer-managed relations) Why consumers are increasingly spending from the heart 7 The politics of tomorrow and what it means for business Is your worldwide workforce safe from terrorism? Political risk: a quick tour of the developing world The changing role of national governments Political pitfalls: the global issues set to distort free trade Can corporate governance really go global? 8 Global remix: the new corporate playlist Tackling uncertainty and risk Coping with sky-high energy and commodity prices Reinventing the global and multinational corporation -- towards the globally integrated enterprise (transnational corporation) Managing mergers and acquisitions Creating cafe corporations -- the route to creativity, innovation and corporate reinvention Leveraging leadership and mucking-out management Facing a future of small firms Getting to grips with the iPod generation -- great talent but not as we know it Understanding the corporate strangers -- coping with fear in an age of terror Marketing for new markets -- out with the old categories
Professor Richard Scase is author of the highly influential Britain 2010: The Changing Business Landscape and Living in the Corporate Zoo. He is one of the UK's leading business strategists and an authoritative business forecaster of scenarios for this century. He was voted by Personnel Today as one of the top ten most influential people in Britain on management. As an academic Richard has held appointments at universities worldwide including University of Kent, Beijing University, Tilburg University, London Business School, the University of Auckland and Monash University. An experienced speaker he lectures to corporate and political leaders, management and professional bodies worldwide. Always at the cutting edge of new theories, he is a frequent contributor to TV and radio programmes. He has a regular column in Business Voice and also co-presents with former US Secretary of State Madeleine Albright, business guru Tom Peters and ex-GE CEO Jack Welch.
"Outlines the factors required for competitive advantage in the changing western business environment." Journal of Economic Literature "An informative overview of future trends and the impact of these on two levels: the corporate and the individual." European Foundation for Management Development "A strong vision of the future of local and global business and maybe even an idea as to who can lead the way." Strategic HR Review "Spells out the dangers for the United Kingdom from the relentless advance of China and India" Kent Business "Shows how...employers and employees will have to re-invent themselves and find new business models...if they are both to thrive and survive the massive, global economic change that the twenty-first century will bring." Croner Trade International Digest "Synthesises a lot of information." C10 Connect "A must-read for trend spotters and change managers around the world." The Weekly Telegraph "Looks at the dynamics of international business...and puts all those statistics about the impact of economic growth in China and India...into context." Training and Coaching Today "All business leaders, managers and students whose day-to-day experiences are shaping the direction of present day business life will find much to think about in this interesting book." Business Executive "I like this kind of book. It is a fast-paced torrent of statistics, facts and opinions, presented in an entertaining and engaging way... Overall, a very good read... It will provide a great deal of food for thought, to help you align yourself to changes which inevitably lie ahead." Training Journal