1 What Is the Rule of Three?2 Strategies for Generalists, Specialists, and Ditch Dwellers3 How Industries Evolve, Mature, and Revitalize4 Ten Ways to Innovate and Revitalize Industries5 Evolving to the Global Rule of Three6 The New Triad Power: Impact on Global Markets, Resources, and Politics7 Global Expansion Strategies for Multinationals from Emerging Markets8 Epilogue: What Does the Global Future Hold?
Jagdish N. Sheth is Charles H. Kellstadt Professor of
Marketing at the Goizueta School of Business at Emory
Can Uslay is Associate Professor of Marketing, Founding Co-Director of the Center for Market Advantage, and Vice Dean for Academic Programs and Innovations at Rutgers Business School, USA.
Raj Sisodia is F.W. Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College, USA.