Table of Contents

Part I: Global Perspectives, 1. Managing Resources and Opportunities in Globalized Sport Business, Part II: Managing Resources, 2. Role of State Funding in Participation of Croatian Athletes at Major Sports Events, 3. Developing a Demand Model to Estimate Attendance at an Individual NBA Game from Related-Game Attributes, 4. Sport and Physical Activity Human Resources in Spain: A Managerial Perspective, 5. Relationships between Standard Sports Facilities and Elite Sport Development in Taekwondo, 6. Public Relations Network, Absorptive Capacity and Achievement Level of Traditional Soccer Schools, 7. Soccer Feasibility Study: Assessment, Value, and Demand - A Traditional Approach, 8. A Resource-Based View of Bayi Fubang Rockets, Part III: Managing Opportunities, 9. Managing the Business of Soccer: A Conceptual Framework, 10. A Symbiosis Analysis of Stakeholder Relationships in the Chinese Professional Football League, 11. Customer Loyalty in Fitness Centers: Differences Among Baby Boomers and Generations X, Y, and Z, 12. Analyzing the Marketing Situation of the Chinese Table Tennis Super League, 13. Examining the Limits and Opportunities of Innovations in Sport Management Practice, 14. Conceptual Distinctions in General and Local Sponsorship Objectives: A Qualitative Inquiry, 15. ISO 20121 & U-Theory: A New Way to Manage Sporting Events

About the Author

Brenda G. Pitts is Professor of Sport Management and Director of the Sport Business Research Laboratory at Georgia State University, USA.

James J. Zhang is Professor of Sport Management and Director of the International Center for Sport Management (ICSM) at the University of Georgia, USA.