Table of Contents

Contents
Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ix
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Globalization- Threats and Opportunities . . . . . . . . . . . . . . . . . . . . . . . . 3
Bernd Hüppauf
Globalization and Language . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
The Past, Present, and Future of World English . . . . . . . . . . . . . . . . . . . . 27
David Crystal
English as Threat or Resource in Continental Europe . . . . . . . . . . . . . . . 47
Robert Phillipson
Global English- A New Lingua Franca or a New Imperial Culture? . . . 65
Hans Joachim Meyer
English Rules the World. What Will Become of German? . . . . . . . . . . . . 85
Rudolf Hoberg
Language Policies in East and West. National Language Policies
as a Response to the Pressures of Globalization . . . . . . . . . . . . . . . . . . . 99
Petra Braselmann
The Impact of English on the Vocabulary and
Grammatical Structure of German . . . . . . . . . . . . . . . . . . . . . . . . . . . 119
German as an Endangered Language? . . . . . . . . . . . . . . . . . . . . . . . . . . . 121
Peter Eisenberg
Does "Denglish" Dedifferentiate our Perceptions of Nature?
The View of a Nature Lover and Language "Fighter" . . . . . . . . . . . . . . . .139
Hermann H. Dieter
Internationalizing Science and Technology . . . . . . . . . . . . . . . . . . . . . .155
German as an International Language of the Sciences -
Recent Past and Present . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157
Ulrich Ammon
The Future of German and Other Non-English Languages
for Academic Communication . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173
Konrad Ehlich
Language and Identity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 185
The German Language and the Linguistic Diversity of Europe . . . . . . . 187
Wolfgang Thierse
Language and National Identity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197
Andreas Gardt
Yiddish and German: An On-Again, Off-Again Relationship -
and Some of the More Important Factors Determining the Future
of Yiddish . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 213
Joshua A. Fishman
The Past and Future of the Pennsylvania German Language:
Many Ways of Speaking German; Many Ways of Being American . . . . 229
David L. Valuska and William W. Donner
German in the USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 243
Language Policies of the Goethe-Institut . . . . . . . . . . . . . . . . . . . . . . . . . 245
Nikky Keilholz-Rühle, Stephan Nobbe, and Uwe Rau
The Kulturpolitik of German-Speaking Countries in the USA . . . . . . . . 253
John Lalande II
Self-Inflicted Wounds? Why German Enrollments are Dropping . . . . . . 265
Robert C. Reimer
Meeting the Challenge:
The Future of German Study in the United States . . . . . . . . . . . . . . . . . . 281
Helene Zimmer-Loew
German in Wisconsin: Language Change and Loss . . . . . . . . . . . . . . . . . 293
Peter Wagener
Language and the Creative Mind . . . . . . . . . . . . . . . . . . . . . . . . . . . . 305
The Seductive Aesthetics of Globalization:
Semiotic Implications of Anglicisms in German . . . . . . . . . . . . . . . . . . . 307
Prisca Augustyn
Critically "Kanak": A Reimagination of German Culture . . . . . . . . . . . . 319
Yasemir Yildiz
Globalization: A Look at the Positive Side . . . . . . . . . . . . . . . . . . . . . . . 341
John M. Grandin
Select Bibliography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 349
List of Contributors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 373

About the Author

Andreas Gardt is Professor of German Studies at the University of Kassel, Germany.

Bernd Hüppauf is Professor of German Studies at New York University, USA.