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Goal: The Ball Doesn't Go in by Chance


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Table of Contents

It Isn't Luck The Playing Field: What Business Are You In? Strategies: How Do We Play? The Winning Team Leadership: Dr House, Frank Rijkaard and Pep Guardiola Human Resources: Good Criteria and Hygiene Reasons and Emotions on the Negotiating Table Innovation: Science and Art Back To The Future

About the Author

FERRAN SORIANO Former Vice President of the Barcelona Football Club, and the current president of Spanair, the second biggest airline in Spain. He was the FC Barcelona's VP from 2003 until 2008, five of the most important years for the club. He helped to turn a ruined club into a very profitable company and to create a football team which fills sports fans all over the
world with enthusiasm.


'An excellent book.' Lionel Messi, FC Barcelona & Argentina

'Soriano brings us the most rare of books: one that is deeply researched, insightful and fun to read. His conclusions will surprise and astound you Goal is a fascinating read and a reality check for the world of football simply awesome.' Mark Tluszcz, Mangrove Venture Capital

'Peppered with anecdotes compiled during his years as vice-president of FC Barcelona this book is a fun read for sports fans and a must read for business executives who need to manage human beings... and chance.' Xavier Sala-i-Martin, Jerome and Matthew Grossman Professor of Developmental Economics, Columbia University, New York City, USA

'An interesting read to get all of the football perspectives.' Johan Cruyff, former FC Barcelona player and coach

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