Paul Arden, author of the international bestseller It's Not How Good You Are, It's How Good You Want to Be, is a former executive creative director at Saatchi and Saatchi and a legend of British advertising. He now owns a photographic gallery.
Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn't, well, common * Roger Kennedy, Saatchi and Saatchi *
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