Foreword ix
Chapter 1 How Much Time Do You Have? 1
Chapter 2 The Incumbent’s Advantage 23
Chapter 3 Winner Takes Most 39
Chapter 4 Rule 1: Deliver Step-Change Customer Outcomes 61
Chapter 5 Rule 2: Pursue Big I and Little I Innovation 83
Chapter 6 Rule 3: Use Your Data as Currency 105
Chapter 7 Rule 4: Accelerate through Innovation Networks 127
Chapter 8 Rule 5: Value Talent over Technology 147
Chapter 9 Rule 6: Reframe Your Purpose 175
Chapter 10 Company View: Your Disruptor’s Playbook 199
Chapter 11 Career View: Disrupt Yourself 227
Appendix Goliath’s Revenge Rule Templates 249
About the Authors 259
Index 261
TODD HEWLIN is a Managing Director at TCG Advisors, the leading growth strategy firm in Silicon Valley, and a noted expert on digitization and business model innovation. He is co-author of Consumption Economics and B4B and a frequent speaker at major industry events.
SCOTT SNYDER is a Partner at Heidrick Consulting and a recognized thought leader on digital transformation and innovation. Scott is a Senior Fellow at the Wharton School, founded three start-ups, and held leadership roles at GE, Lockheed Martin, and Venture firm Safeguard.
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